We suggest you turn to the Tao Teh Ching:
17 Of the best the people hardly ever know they exist; The next best they flock to and praise for nothing. The next they shrink from; the next get reviled. "Not believing people you turn them into liars" - such bosses don't command the people's faith. They lose faith in them and take to oaths! The wise man is a clever ruler; he values his words highly. It's so hard to get a single word from at any price that when his task is finished, a work well done, everyone says, "It happened by itself, and we did it." -- tr. T. Byrn